Rolling Stone Presents AMPLIFIED: The Immersive Rock Experience Arrives at ARTECHOUSE NYC
June 4, 2025
FOR IMMEDIATE RELEASE
PR contact for ARTECHOUSE Keith Sherman & Associates, brett@ksa-pr.com
This summer at ARTECHOUSE NYC
Located at Chelsea Market, 439 W. 15th Street, NYC
Narrated by KEVIN BACON
“If you think this new exhibit rocks …you’re right!”
ARTECHOUSE and Rolling Stone present the New York premiere of Rolling Stone Presents: Amplified, The Immersive Rock Experience, now showing at ARTECHOUSE
NYC (Chelsea Market, 439 W. 15th Street, NYC). Narrated by actor/musician Kevin Bacon, the unprecedented audio and visual experience transports audiences to the mosh pit, utilizing ARTECHOUSE’s cutting edge, 270-degree, floor to ceiling 18K-resolution digital canvas and state-of-the-art surround sound. Amplified offers a 50-minute immersive journey into the music, history, imagery and culture of rock ‘n’ roll, encompassing over 1,000 photographs, 200 videos, 1,300 Rolling Stone covers, and featuring over 300 iconic artists whose music changed the world. Tickets, starting at $39 (plus fees) are on sale at artechouse.com. (See further ticketing information, below, under “Plan Your Visit To ARTECHOUSE NYC.)
Rolling Stone Presents: Amplified brings the history of rock ‘n’ roll to life with a dynamic mix of music and visuals. The show is a guided tour through the story of revolutionary music and the changes it brought. Amplified draws from rare live performance and behind- the-scenes footage, never-before-seen moments, exclusive portrait sessions, album art, and posters, delivering one of the most comprehensive collections of rock ‘n’ roll imagery ever assembled. Amplified includes the work of 500 photographers and film directors – like Mark Seliger, Danny Clinch, Lynn Goldsmith, Anton Corbijn, Bob Gruen, Jim Marshall, Neal Preston, Janette Beckman, and Pooneh Ghana – who took risks and pushed boundaries, just like the musicians they immortalized. Rolling Stone Presents: Amplified aligns with ARTECHOUSE’s commitment to connecting the public with innovative, immersive art experiences and using its cutting-edge technology platform for cultural and artistic storytelling, offering visitors a dynamic, multi-sensory journey through the worlds of music, art, and technology.
Adapted by ARTECHOUSE Studio for the New York location, Amplified was originally produced by Illuminarium Experiences and created by Brand New World Studios in partnership with Rolling Stone. Brad Siegel, whose transformative leadership at TNT, TCM and Cartoon Network shaped contemporary media, and Rolling Stone veteran Jodi Peckman are Executive Producers. Peckman also serves as Photography and Film Curator. Meghan Benson is Director of Photography. Joe Levy is Executive Editor and Music Supervisor. Design and Visual Narrative are by Pentagram principals Abbott Miller and Emily Oberman. Motion Design is by Good Company. Sound Design is by Academy Award winner Peter Lehman. Kevin Wagner is Supervising Producer.
In addition to the New York City premiere, Amplified is currently playing at ARTECHOUSE Houston, and Illuminarium, Las Vegas. “Rolling Stone Presents: Amplified is the ultimate immersive rock experience, a journey through rock ‘n’ roll and its impact on popular culture,” says Executive Producer Brad Siegel, Founder of Brand New World Studios. “It’s full of breathtaking images and music, but we knew it needed to be more than a wild ride; it needed to be a story that explored the impact of the soundtrack of our lives because stories bring people together, help us interpret our experiences and find meaning.”
“Music imagery is about experiences,” says Jodi Peckman, Executive Producer and former Creative Director of Rolling Stone. “It’s about the unbridled joy of concerts and our connection to our favorite artists. Every picture tells a story and Rolling Stone Presents: Amplified has hundreds of stories to tell.”
“Bringing Amplified to New York City—where Rolling Stone has been based for decades—feels especially meaningful,” says Joe Levy, Writer and Music Director of Amplified, and former Music Editor, Rolling Stone. “New York has been at the heart of so many important artists, so we’re thrilled to debut this powerful, immersive celebration of rock ‘n’ roll and its legacy here.”
Unique to the ARTECHOUSE experience is its Extended Reality (XR) Bar, offering an interactive experience through cocktails and mocktails to enhance visitor engagement with Rolling Stone Presents: Amplified. Blending cutting-edge XR technology with craft mixology, drinks come to life through exclusive XR activations, accessible via ARTECHOUSE’s XR mobile app, available from the App Store or Google Play.– Click above to see video from Rolling Stone Presents: Amplified, An Immersive Rock Expereince at ARTCHOUSE NYC.
About the team behind AMPLIFIED:
Five decades since its founding, ROLLING STONE today has evolved into a multi-platform content brand with unrivaled access and authority, reaching a global audience of over 60 million people per month. Staying true to its mission to tell exceptional stories that illuminate the culture of our times, Rolling Stone is an authority for music reviews, in-depth interviews, hard-hitting political commentary and award-winning journalism across print, digital, mobile, video, social and events. Operated and published by Penske Media Corporation, Rolling Stone provides “all the news that fits.”
ARTECHOUSE NYC transforms a century-old boiler room beneath the iconic Chelsea Market into a cutting-edge digital art space where visitors immerse themselves in innovative art created through technology. With soaring ceilings, industrial charm, and the largest seamless megapixel projection canvas of any cultural institution, it creates a striking contrast between historic architecture and futuristic design. As New York’s only permanent home dedicated exclusively to immersive digital art, ARTECHOUSE NYC serves as both a platform and a playground for boundary-pushing creators, turning a hidden corner of the city into a portal for innovation, discovery, and artistic experimentation. Founded by husband-and-wife duo Sandro & Tati, ARTECHOUSE is the nation’s first experiential location- based entertainment company focused on cinematic, immersive digital experiences. Leading innovation at the intersection of artistic, scientific, and technological storytelling, ARTECHOUSE has been connecting visitors of all ages with creative innovation since 2015. Through its permanent art spaces in NYC, D.C., and Houston, along with its Studio team, ARTECHOUSE partners with brands, institutions, and artists to create, produce, and present technology-driven exhibitions that push the boundaries of creative and artistic storytelling.
ILLUMINARIUM EXPERIENCES is a global experiential company offering breakthrough immersive 360-degree cinematic entertainment, presented in its one-of-a-kind custom designed venues. Illuminarium surrounds visitors in a sensory space of sight, sound and scale unlike any other, providing boundless experiences and a personal connection to the world around them. With a fully customizable canvas, Illuminarium is the ideal location for special events, group outings, and viewing parties. Created by Alan Greenberg, RadicalMedia and Rockwell Group, Illuminarium Experiences brings together best-in-class partners in content creation, theatrical design, interactive technologies and venue operations. Illuminarium has locations in Las Vegas, Atlanta, Toronto and Macau, and is launching a worldwide touring operation.
BRAND NEW WORLD STUDIOS (BNWS) is the world’s first purpose driven content studio. BNWS tells meaningful stories that positively impact people’s lives. Since 2018 BNWS has produced award winning purpose-driven film, television and short form digital content for worldwide audiences, businesses and non-profit organizations. Its most recent release is the feature documentary Why Is Mona Lisa Smiling: The Reimagination of The Corporation and Comeback: A March Madness Story that premiered on TNT&TBS for 2024 The Final Four. BNWS business film division has produced purpose documentaries for Salesforce, Fortune, BMW, Master Card, Bolthouse Farms, Diligent, P&G, Swarovski, Truist and Coca-Cola to name a few. The company’s software division has developed Purposebook, the first and only proprietary platform, technology and algorithm-driven methodology that utilizes AI to allow individuals to discover and activate their own unique purpose and make a film about it. The company was founded by Bradley Siegel and Joey Reiman and born of the belief that the power of a well-told story can inspire people’s lives and drive change for a better world. Mr. Siegel’s original productions have garnered over 125 Emmys, Golden Globes, Screen Actors Guild Awards, Peabody, NAACP Image and Sports Emmy Awards.
Plan your visit to ARTECHOUSE NYC
Where / When: ARTECHOUSE NYC is located at Chelsea Market, 439 W. 15th Street (between 9th & 10th Aves.), NYC. ARTECHOUSE NYC is open daily, except Tuesdays.
Tickets: Tickets are available online at artechouse.com and on site at the venue. Your ticket is timed to a specific hour. Advance reservations are strongly encouraged. General Admission tickets start at $39 (plus fees). For children, ages 17 and under, tickets are $29 (plus fees). Ticket sales are final, non-refundable, non-exchangeable and non-transferable.
Group tickets & Private events: Group ticket prices are available for groups of 10 or more. ARTECHOUSE NYC is also available for private bookings. For more information, visit artechouse.com/group-sales.
How to get there: By subway, take the A, C, E, and L trains to 14th Street (at 8th Ave) or the 1, 2, 3 trains to 14th Street (at 7th Ave). The closest bus stop is 14th Street and 9th Avenue: M11, M12, and M14D-SB.
Parking: There is no parking specific to this venue, but there are 2 parking lots adjacent to Chelsea Market, both with entrances on West 15th Street.
Family friendly: All ages are welcome to ARTECHOUSE NYC. This is an experience that all family members can enjoy. Children ages 17 and under must be accompanied by an adult. Tickets are required for all visitors.
Accessibility: ARTECHOUSE NYC is a fully-accessible space. Mobility devices such as wheelchairs and walkers are allowed on the exhibition floor. Please note that some of our programs utilize strong lighting effects and loud sounds. For details, please refer to the disclosure for each installation.
How long does the experience last: This is a 60-minute experience. Your ticket is timed to a specific hour. For further details about your visit to ARTECHOUSE NYC, visit artechouse.com/plan-your-visit-nyc.Narrated by KEVIN BACON
ARTECHOUSE at Chelsea Market, 439 W. 15th Street, NYC
ARTECHOUSE.COM @ARTECHOUSE @ARTECHOUSE @ARTECHOUSE
